Not because we do 9:16 ads.
We’re Vertical because in a world full of exaggerated claims and false advertising, we prefer to market products correctly.
We see UGC creators who never tested the product saying, “this changed my life.” We see offers screaming 81% OFF. We see ads claiming 10 sensational benefits, but in reality there’s just one… maybe.
This might work short-term. But it does more harm than good. To brands. And honestly, to people.
We believe advertising should:
We’re vertical in how we think. Vertical in how we work. Vertical in how we present products. Turns out, the truth converts better than hype.
Performance creative. It’s what we’re best known for.
Scalable ads designed to grow your account. Strategy, Ideation, creator casting, post production, iteration. media buying. All talking to each other.
Data Driven UGC and UGC mash-ups
For sure, you’ve launched UGC before.
Everyone has. This format is everywhere on Meta.
But we don’t do the usual “Here’s my secret to…” or “I was shocked when I tried this…” ads.
Not because they don’t work. They do, for a while.
As more spending goes on this type of creative, people become UGC-blind.
They’ve seen the formats. They recognize the patterns. They scroll.
That’s where things get interesting.
Our version of UGC is built to persuade, not just copy what already exists.
We focus on ads that feel human.
Like something a real person would actually say, without exaggerating, performing, or pretending their life just changed overnight.
We write different scripts for people who need more than a hook.
Ads that still look good and sound good, but more importantly, feel right.
At scale, you need to reach new audiences.
And that usually means top-of-funnel ads with a more commercial feel.
These are scripted ads, delivered by actors from our own network or in-house.
Every script and production is built from what we’ve already learned in your account:
Higher production, used intentionally to reach people who scroll past UGC,
or have never paid attention to it in the first place.
Endless possibilities.
We only try to make the ones that move the account forward.
Join us for a 1-on-1 call to uncover tailored solutions that elevate your brand, streamline operations, and unlock new opportunities.
